Why is cloud computing important today?

Cloud computing is probably the foremost innovation of the 21st century. The technology has been adopted by the masses faster than any other. The rapid development of cloud computing is mainly caused by the ever-growing number of mobile devices. Cloud is useful not only for business, but also for ordinary people – we run programs without installing them on a PC, store and access content via the Internet, develop and test programs without the need to have physical servers, and so on. 

Cloud computing is essentially what we need to solve numerous issues facing business today. These issues range from purchasing and maintaining expensive hardware and software resources to optimizing those resources in the most efficient way possible. In addressing these challenges, the cloud offers benefits that have exceeded our expectations and delivered more than we previously anticipated. Let's take a closer look at how cloud technology is changing the world.

Advantages of Cloud Computing

On-demand self-service 

IaaS customers access cloud resources on-demand (i.e. only if you need them) and without service provider involvement. They can quickly get virtual machine instances, storage space, database instances, etc. Customers use the self-service portal to access their cloud accounts. Here they see information about the services used, as well as have the option to enable and disable services as needed.


Managing resource consumption helps avoid unnecessary costs for idle capacity. This scaling in the cloud environment is much faster and more cost-effective than with a local server room. Users are not limited to a single workplace – corporate resources are available from anywhere. Employees can hold online meetings, work remotely, receive and update information while on business trips, and even solve urgent problems while on sick leave or vacation. 

Cost Savings and Investment

This is one of the most remarkable reasons for utilizing cloud computing. You do not have to invest in hardware, software, and licenses. With the pay-as-you-go model, you are only charged a small fee for the resources you consume. To understand the long-term economic effect, calculate the TCO of a cloud versus on-premise infrastructure

Keeping your data safe

Data is of paramount importance for every modern company since it is the most valuable business asset. Losing data lead to reputational and financial risks in the long run. Hosting important business data in cloud storage gives you peace of mind that it will be protected from compromise. For maximum protection, data in the cloud is encrypted. In addition, cloud provider handles the tasks related to the protection of personal data to help comply with the requirements of Federal Law 152‑FZ. The provider is more experienced in information security and has better risk assessment and incident response practices, which is why the data in the cloud is better protected than on the server in the office.


Tough competition is forcing companies to be more proactive and quickly respond to market changes. A flexible cloud solution helps companies to be more agile. According to a study conducted by IBM, companies who have deployed cloud are said to be gaining a competitive advantage over their rivals.

For example, cloud-based big data analytics creates a competitive advantage through the ease of access to sophisticated software. Traditionally, big data analytics requires expensive software, licensing, and hardware platforms, which are very expensive for ordinary business users. In addition, modern big data analytics systems in the cloud do not require complex technical expertise to perform calculations.


Generally speaking, cloud computing will continue to evolve and its future will be great. Businesses need to adopt this technology and evolve with it. Cloud computing is both powerful and inspiring. In the long run, it is proving to be a cost-effective way to provide services for many businesses, both large and small. 


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